Product Marketing Manager (m/f/d) for SaaS and On-Premises Solutions

Karlsruhe, DE, Lauf a. d. Pegnitz, DE, Nordwalde, DE, Remote, Germany

Full-time

Permanent employee

Short description

Are you a marketing talent (f/m/d) with a strong focus on B2B product marketing? Looking for your next career step where you can drive impact and leverage your expertise in a dynamic, fast-growing international environment?

As a Product Marketing Manager (f/m/d), you play a key role in bringing our Legal Tech products to market. You’ll work closely with Product Management, Marketing, and Sales to position our products effectively and reach our target audiences in the most impactful way.

Sounds like a great fit? Then we’d love to hear from you!

Your workplace / location:
Work at one of our offices in Germany remotely from anywhere in Germany.

Your mission

Messaging & Positioning: Develop and execute product marketing strategies, including positioning and messaging for both national and international markets, as well as the conception of relevant marketing activities.
Content Creation: Create audience-specific content to support product marketing in close alignment with all relevant stakeholders.
Release & Launch Management: Plan and execute go-to-market launches for new products and features.
Customer & Market Insights: Conduct customer and market analyses to identify personas, needs, and emerging trends.
Competitive Intelligence: Perform competitor analyses and build a clear understanding of market positioning.
Sales Enablement: Enable all sales channels through targeted support, including training and the development of effective sales materials.
Go-to-Market Strategy: Develop and drive go-to-market strategies in close collaboration with Product Management, Marketing, and Sales – including the execution of target group-, product-, and channel-specific campaigns with a strong focus on lead nurturing.
Product Strategy Support: Support Product Management in shaping long-term product strategies within the Legal Tech SaaS environment.
Analyst Relations: Build and maintain strong relationships with key analysts and ensure visibility in relevant reports.
Product Evangelism: Act as a key thought leader together with your Product Manager for the assigned products, including public speaking, media engagement, and content creation.

Your profile

At least 3-5 years of professional experience in an international environment in Product Marketing or Product Management, preferably within the software SaaS and/or Legal Tech industry.
A degree or vocational training in Marketing, Product Management, Business Informatics, or a comparable field is considered a plus.
Proven track record in developing product-related go-to-market strategies and executing B2B marketing initiatives.
Strong customer focus and service orientation.
Excellent organizational skills combined with a pragmatic mindset and strong conceptual thinking.
A proactive, assertive, and collaborative working style, paired with a high degree of independence.
Outstanding communication skills, creativity, team spirit, and flexibility.
Hands-on experience with AI tools such as ChatGPT, Claude, or similar, particularly for content creation, concept development, and visualization in a product marketing context.
Fluent in German and English, both written and spoken.

Application process

Virtual Get-to-know: In a 20-minute exchange with our recruiter, we look together at mutual expectations.
Digital Interview: Next, you’ll meet our Manager and dive deeper into technical topics and the role itself.
Task & Open Questions: After our initial conversation, you will receive a task from us. We will discuss the results together on-site or virtually and clarify any remaining open questions. During this call, you will also meet part of the team and, if you're on-site, have the opportunity to gain a better impression of our work environment.

Benefits

Our full benefits & perks are explained in our recruitment process, but on our career site you will have a good overview: https://www.stp.one/en/careers.
As a european company, each country works differently, but some benefits/perks are for all employees:

Learning & Development budget
Employee referral bonus
Mobility: company bikeleasing, support in public transportation
Workation: up to 30 days per year within EU
Workplace glasses
Tax-free benefits
Events & Company celebrations (summer party, annual kick-off,..)
Flexible work models
English courses for all levels

Contact details

If you have any questions, feel free to reach out to our recruiter:

Alexandra Ferschke
E-Mail: jobs@stp.one

About us

Sharing Trust and Passion for Unity
One Team. One Mission: We are Septeo CNEE (ex.stp.one) and together we simplify legal work.
In our industry, we have the opportunity to drive innovation every day. The great ideas of our colleagues ensure that we are shaping the AI-driven future of legal tech. You can help our clients to be successful and enable smart digital experience. Across various locations, all of us collaborate with purpose, creativity, and passion to redefine how legal professionals work.

At Septeo (ex. stp.one) everyone has a voice. We believe in the strength of diversity and are proud to bring together people from different backgrounds, skill sets, and walks of life - because it’s these unique perspectives that drive innovation and success.

Your impact matters
Join us in our journey to become the market leader across Europe. Be yourself, thrive in a supportive environment, and take pride in being a key player in our success story. Discover the difference you can make in an organization that values you as an individual and as an essential part of our thriving community.

What our People can expect
At Septeo (ex. stp.one), we’ve created a workplace that values your individuality and your contribution. We foster diversity and we know that everyone has different preferences and needs. Therefore, we ensure that our people have choices to maintain the best work-life-fit. Enjoy the perks of working from anywhere or from an innovative workspace, workcation experiences, and continuous learning.

Join Septeo (ex. stp.one)
Our focus goes beyond innovative software solutions, we believe in the power of our people to shape the future of legal tech and the digital economy. We amplify each other and forge trust sharing knowledge, offering encouragement, celebrate our team effort and cherishing our differences: stp.one is where your unique journey meets professional growth.